Does your business stand out from the crowd, like a bright yellow umbrella on a rainy day?
One of the key rules of marketing is don’t be boring. It’s even more crucial if you’re an entrepreneur or a small business owner. How many other firms offer products and services similar to yours? Dozens? Hundreds?
How do you get a customer’s attention, and hold it long enough to show them why you are their best choice?
With a title that sings, a tagline that zings, a business description that makes them want to know more. A picture may be worth a thousand words, but just a few words can paint a mental picture that lives on in your customer’s mind. The Metaphor Maven will discover the vivid, memorable, just-right words and images to convey who you are and what you offer, enabling you to present yourself with clarity, reframe those tricky issues, and highlight your distinctive skills.
When you express yourself with honesty and authenticity, people respond with trust. That’s why we offer a unique service that goes beyond just copywriting, marketing or branding advice. Only the Metaphor Maven can help you discover your Guiding Metaphor, expressing your identity and values in eloquent words and images.
Don’t blend in when you can stand out. Let Sandra Larkin, the Metaphor Maven, show you how.
May 12, 2013 at 11:22 pm
Let’s confab!